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Training
I have been providing training sessions and workshops on all areas of media and communications throughout my career.
My sessions are relaxed and interactive. I don't believe there is anything to be gained by "talking at" a large group of people armed only with endless Powerpoint slides and a love of one's own voice! My main motivation has always been that "penny-drop" moment when a delegate truly feels they have learned something new, so I favour smaller, more informal sessions where everybody can contribute.
I am open to any brief and will endeavour to deliver a tailored session based on your requirements.
My sessions would be ideal for:
- Executive teams looking to develop comms strategy
- Marketing teams looking to learn more about PR and media
- Internal staff required to add PR to their responsibilities
- Staff who might come into contact with media as part of their role
I am flexible about locations and delegate numbers, so get in touch to arrange a session.
Note: I also run press release courses for The Henshall Centre.
Recent Workshops
Press release writing
Press release writing
Press release writing
Creating effective press releases is straightforward when you know how! My courses will help you understand the golden rules - and give you practical tips on content templates, headline writing and targeting journalists in a responsible way.
The content cycle
Press release writing
Press release writing
At the centre of every content strategy are four basic elements: Target, Create, Distribute and Evaluate. This workshop arms communicators with the tools to optimise each element and build a strategy that will help them achieve their business objectives.
Crisis communications
Press release writing
Crisis communications
Companies without an effective crisis communications strategy are inevitably exposed to danger and vulnerability. Planning is everything, and this course will help communicators explore potential threats and prepare for the worst.