Tom Clarke

I've been working in and around PR content for more than a quarter of a century. For years I worked with press releases: writing them, editing them, critiquing them - trying to make sure they gave companies the best possible chance of getting their stories picked up.

Then, as a podcaster, I've interviewed incredible companies, brands, entrepreneurs, NGOs, and charities, helping tell their own stories in their own voices.

Finally, as AI threatens to swamp corporate communications with bland, identikit content - making everyone sound the same and burying individuality - I've helped great leaders and experts gain the confidence to turn the camera around and just... start talking.

Because the very best stories come direct from real people. They might be imperfect, but they are authentic. Now, more than ever, that matters to people. It reassures them that what they're reading on the screen or watching in their feed came from the right place.

And on the personal side...

My pride and joy is Caught Up in Crime - a tiny, independent true crime podcast featuring (you guessed it) REAL interviews with REAL people who've been affected by crime in some way. Every episode is different and the guest is the star. It's a bit like my approach to Comms, I suppose - only with marginally more murder...

I live in Chesham, Bucks with my wife Sarah and two daughters, Holly and Tabitha. I write, run and follow the fortunes of West Ham United FC with great enthusiasm but precious little reward.