Every business has a story to tell. But many don't have the budget or  the internal resources to execute a cohesive communications plan. 

Whether you need advice on your overall strategy, or practical assistance, I can help.

I am a writer and PR consultant with 16 years' experience in corporate communications.

​My work brings premium content and strategic advice to businesses of all sizes - and can help save them money into the bargain. 

My comprehensive PR Kickstart  packages are  the perfect way of getting going on your PR strategy. Together, we will  look at your goals, resources and budget. I will then guide you through  the initial set-up of your PR plan. As part of the package I will:

  • Provide a temporary "takeover" of your website content and social media accounts
  • Write your first press release, blog post or feature article
  • Source you a comprehensive, fully-permissioned media list of key journalists in your industry
  • Leave you with a fully-formed action plan, along with recommendations for future success

Alternatively, I can provide a more straightforward copy and content writing service. I can help you with all your long-form content: 

  • Website copy
  • Press releases
  • Blogs
  • White Papers
  • LinkedIn Profiles
  • Feature Articles
  • Reports

And any other pieces that will elevate your business and help get your story to the people that matter.

Finally, I can run training sessions on  press release writing and content strategy, as well as media  landscapes, PR localisation and crisis communications for you and your  staff.


To find out more or to arrange an initial consultation, please get in touch!

Privacy policy: Tom Clarke PR operates as part of Shine Brighter Consulting. Privacy notice can be found here

About Me


I was very nearly a broadcast journalist. I qualified as one back in  1999, but, to make ends meet, I branched into corporate communications  quite by accident and I've been there ever since!

I  worked for the market-leading news distribution provider PR  Newswire for 16 years - first as a copy editor, then through the client  services function and finally as relationships director, where I was  responsible for managing partnerships with news agencies, key client  groups and other strategic affiliates.

Latterly, my role became  more ambassadorial, and I have been lucky enough to  travel substantially, presenting ​on corporate communications and media  landscapes at industry and client events in China, the US, India, the  Middle East and all across Europe​. 

I ran training courses and  workshops on most elements of PR and media, and devised communications  strategies for PR Newswire's erstwhile parent company UBM and many other  affiliate groups and charity partners.

But my greatest passion  throughout my career has been in helping colleagues, clients and  affiliates understand more about the power of the press release. I now  hope to bring that experience to a new and diverse set of clients. I  truly believe that PR advice should be affordable and available to all,  so I'm particularly keen to help those who are just starting out on  their communications strategy and are unsure where to turn.

I live in Chesham, Bucks with my wife Sarah and two small daughters, Holly and Tabitha. When things get a bit too My Little Pony, I write, run and follow the fortunes of West Ham United FC with great enthusiasm but precious little reward.