Tom Clarke

Tom Clarke

Tom ClarkeTom ClarkeTom Clarke

Content writer, trainer and PR consultant


Your story. Your Way.


Every business has a story to tell. But many don't have the budget or  the internal resources to execute a cohesive communications plan. 

Whether you need advice on your overall strategy, or practical assistance, I can help.  

I am a writer and PR consultant with 16 years' experience in corporate communications.  

​My work brings premium content and strategic advice to businesses of all sizes - and can help save them money into the bargain.   

I can work on ad hoc assignments like one-off press releases or longer term projects like website content builds and retained consultancy.

To find out more or to arrange an initial consultation, please get in touch!


How can i help?


Writing services

Training and workshops

Writing services

Website content, press releases, blogs, thought leadership... You need it? I'll write it!


PR Consultancy

Training and workshops

Writing services

I can help smaller organisations kickstart their PR strategies - and bigger ones optimise theirs


Training and workshops

Training and workshops

Training and workshops

Book me for courses and informal workshops on press release writing and more

latest news

Marketing Study Lab podcast

I was recently a guest on the Marketing Study Lab podcast discussing press releases, fake news and Little Red Riding Hood (among other things).

Click on the picture and have a listen!


about me

I was very nearly a broadcast journalist. I qualified as one back in  1999, but, to make ends meet, I branched into corporate communications  quite by accident and I've been there ever since!

I  worked for the market-leading news distribution provider PR  Newswire for 16 years - first as a copy editor, then through the client  services function and finally as relationships director, where I was  responsible for managing partnerships with news agencies, key client  groups and other strategic affiliates.

Latterly, my role became  more ambassadorial, and I have been lucky enough to  travel substantially, presenting ​on corporate communications and media  landscapes at industry and client events in China, the US, India, the  Middle East and all across Europe​. 

I ran training courses and  workshops on most elements of PR and media, and devised communications strategies for PR Newswire's erstwhile parent company UBM and many other  affiliate groups and charity partners.

But my greatest passion  throughout my career has been in helping colleagues, clients and  affiliates understand more about the power of the press release. I now  hope to bring that experience to a new and diverse set of clients. I  truly believe that PR advice should be affordable and available to all,  so I'm particularly keen to help those who are just starting out on  their communications strategy and are unsure where to turn.

I live in Chesham, Bucks with my wife Sarah and two small daughters, Holly and Tabitha. When things get a bit too My Little Pony, I write, run and follow the fortunes of West Ham United FC with great enthusiasm but precious little reward.



Privacy policy: Tom Clarke PR operates as part of Shine Brighter Consulting. Privacy notice can be found here.

Images on this page courtesy of:   Amador Loureiro on Unsplash